Strategic Public Relations & Communications
To offer professional communication and public relations services to businesses through strategic planning and a variety of tactics such as writing/article development, media pitches, public speaking, focus groups, Constant Contact services, surveys, and more in the greater Spokane area.
Ferrero Agency is known as a knowledgeable, professional, results-oriented public relations organization in the greater Spokane area.
The firm is called upon to develop strategic plans that build awareness for businesses, and change perceptions and behaviors of publics.
The services provided result in better communications, higher revenues, more awareness by publics, and a better understanding by business owners of their business’s structure, services and products.
As an entrepreneur, communicator and public relations professional, Jennifer has worked with hundreds of Washington’s top companies over 18 years, including aerospace and advanced manufacturing, workforce development, and community colleges. As a professional consultant, she develops strategic public relations plans and marketing tactics with measurable results.
- 1997 Bachelor of Arts, Communication, Boise State University
- 2013 Business Coaching and Mentoring Certification, Spokane Community College
- 2016 Accredited in Public Relations (APR) through the Public Relations Society of America
- 2017 Competent Communicator (CC) and Competent Leader (CL) Toastmasters International
- 2018 Advanced Leader Bronze (ALB) and Advanced Communicator Bronze (ACB) Toastmasters International
• Public Relations Society of America (PRSA)
• Spokane Regional Marcom Association
• Spokane Valley Chamber of Commerce
• Toastmasters, Liberty Lake Chapter
Sample of Jennifer Ferrero’s published works (Print magazine articles).
Selina has been with Switch Up since 2011. Along with her incredible, custom graphic design capabilities for websites, logos, brochures and other print pieces, she is an experienced WordPress programmer with a supportive background in PHP coding. Selina works closely with Jennifer to produce all supporting graphically designed materials with a focus on clear messaging and usability.
More About Ferrero Agency
Ferrero Agency formerly operated as Switch Up, Inc. dba Switch Up Consulting which started out with the dba “doing business as” Switch Up Web & Marketing in 2011 as a website development company. The company served as a full-service marketing agency for a number of years, offering design and production of all materials that companies need to do business. In late 2015, Jennifer modified the company with a new focus exclusively in communications and public relations. In 2019 the company name was legally changed to Ferrero Agency.
The company currently works across Washington state and has had particular experience with manufacturing, engineering, light industrial, aerospace and government entities, but serves all types of business – both for profit and non-profit. Ferrero Agency is registered to contract with the federal government, for more information please visit our Government Contracting page.
Equal Opportunity Statement
Ferrero Agency provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Ferrero Agency complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Ferrero Agency expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
Video Series by Jennifer Ferrero, APR and Switch Up Consulting (now Ferrero Agency)
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Do you need to change perceptions? In this issue there are great tips for changing perceptions about your business. https://conta.cc/2nYa6ar
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View recent published articles for Jennifer Ferrero, APR, ACB, ALB in the aerospace, manufacturing and unmanned aircraft community in 2018.
“I have had a chance to look the site over and would like to compliment you and your team for a job well done! I am very pleased with your efforts and the professionalism of your organization.” Bob Baker, General Manager, FirePro
“Launching a new product we knew we needed a new logo to reach a slightly different market than we were used to. Switch Up helped us to describe that market and supplied a great logo.” Lisa Breitenfelt, The Outside Box
“Thank you! You folks really came through for us under time pressure, and I appreciate it very much.” Mike Marzetta, Inland NW Aerospace Consortium