Strategic Public Relations & Communications


To offer professional communication and public relations services to businesses in the greater Spokane area.


Ferrero Agency is known as a knowledgeable, professional, results-oriented public relations organization in the greater Spokane area.

The firm is called upon to develop strategic plans that build awareness for businesses, and change perceptions and behaviors of publics.

The services provided result in better communications, higher revenues, more awareness by publics, and a better understanding by business owners of their business’s structure, services and products.

The Company

APRLogo-switchupincJennifer Ferrero, APR, DTM
Communication and Public Relations Consultant, Writer

As an entrepreneur, communicator and public relations professional, Jennifer has worked with hundreds of Washington’s top companies over 20 years, including aerospace and advanced manufacturing, workforce development, and community colleges. As a professional consultant, she develops strategic public relations plans and marketing tactics with measurable results.


  • 1997 Bachelor of Arts, Communication, Boise State University
  • 2013 Business Coaching and Mentoring Certification, Spokane Community College
  • 2016 Accredited in Public Relations (APR) through the Public Relations Society of America
  • 2017 Competent Communicator (CC) and Competent Leader (CL) Toastmasters International
  • 2018 Advanced Leader Bronze (ALB) and Advanced Communicator Bronze (ACB) Toastmasters International
  • 2019, Distinguished Toastmaster


• Public Relations Society of America (PRSA)
• Toastmasters, Liberty Lake Chapter

Professional Resume: 

View the resume of Jennifer Ferrero, 2017 


Sample of Jennifer Ferrero’s published works (Print magazine articles).

More About Ferrero Agency

Ferrero Agency formerly operated as Switch Up, Inc. dba Switch Up Consulting which started out with the dba “doing business as” Switch Up Web & Marketing in 2011 as a website development company. The company served as a full-service marketing agency for a number of years, offering design and production of all materials that companies need to do business. In late 2015, Jennifer modified the company with a new focus exclusively in communications and public relations. In 2019 the company name was legally changed to Ferrero Agency.

The company currently works across Washington state and has had particular experience with manufacturing, engineering, light industrial, aerospace and government entities, but serves all types of business – both for profit and non-profit.


Video Series by Jennifer Ferrero, APR, DTM and Switch Up Consulting (now Ferrero Agency)

Want to learn more about public relations?

Watch this short video series to get the scoop on what it means to work with a PR professional! 

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April/May Newsletter

 April/May Newsletter - Fresh New View  Greetings! Do you ever get an itch to try something new? I have, and I am excited to announce it in this newsletter. As many of you know, I have been a business owner, net-worker, and leader in the Spokane area for over 20...

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February Newsletter: Editorial Planning, so easy

Editorial Planning - Make it easy on yourself You know that you should be regularly communicating with your customers, but it seems like so much work.  It doesn't have to be.  With a bit of planning, and the development of an editorial plan, regular communications can...

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December newsletter: With Appreciation

At the close of 2018, please see the December 2018 newsletter to clients. Click to view the newsletter. Text:  Season's greetings to you and yours! Today I am offering a sincere thank you for all businesses and organizations who trusted me with their...

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November newsletter: How to speak to an angry crowd

Greetings! You are asked to give a speech to a group where you have to take a position on a topic. Perhaps you know that not everyone in the group will be in agreement. There could be some hostility, or perhaps an emotional reaction from the audience. How do you work...

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October Newsletter: Your Public Persona

Public relations is a deep field - but one area where we can all relate is public persona. Some may call it personal branding, and as individuals, we can have our own public persona - that is, how people view us and our skills, capabilities, thoughts and actions. A...

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Recent Published Articles

View recent published articles for Jennifer Ferrero, APR, ACB, ALB in the aerospace, manufacturing and unmanned aircraft community in 2018.

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“I have had a chance to look the site over and would like to compliment you and your team for a job well done! I am very pleased with your efforts and the professionalism of your organization.” Bob Baker, General Manager, FirePro

“Launching a new product we knew we needed a new logo to reach a slightly different market than we were used to. Switch Up helped us to describe that market and supplied a great logo.” Lisa Breitenfelt, The Outside Box 

“Thank you! You folks really came through for us under time pressure, and I appreciate it very much.” Mike Marzetta, Inland NW Aerospace Consortium

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