By Jennifer Ferrero
As a business professional, I believe it’s important to always improve upon your knowledge and your skills. That’s why I applied for, and was accepted into the national public relations accreditation process through the Universal Accreditation Board and the Public Relations Society of America.
Through this process I am able to conduct a deep dive into the professional tenets of public relations which includes:
- An understanding of the high quality of ethics in the field
- The deep commitment to performance through research, planning, implementation and measurement
- Follow-through and development of meaningful campaigns
- An understanding of audiences/publics, research methods, communications strategic planning
- and more.
This rigorous process can take professionals a year or more to complete. I am striving to complete the process in under a years’ time. I am proud to be a participant in this program with public relations/communications/marketing professionals around the country who hold themselves to high professional standards.
For more information, visit www.praccreditation.org or prsa.org.