By Jennifer Ferrero, APR

When people think of public relations, they often think of a relate-able busy-body type running around an event and whispering orders to event staff while juggling drinks and appetizers. Or, they think of a well-dressed person accepting two martini lunch dates.

Sorry to say folks, but this is completely inaccurate.

Public relations is a thorough and professional management role that supports and leads organizations. It is one that is occupied by educated professionals, often with years of experience, who can help affect change.

The practice of public relations is always evolving, however, many quality professionals have laid the groundwork for a strong basis.

Here’s a sample of what public relations looks like inĀ 12 steps: