types of media
View current newsletter, March 2017

View current newsletter

Click to the view the current Switch Up Consulting, Communications & Public Relations newsletter. It’s a quick read with fun info.

By Jennifer Ferrero, APR

There are several key traditional types of media.┬áThere are of course, many other types of new media (or social) media – that is a different day, different blog post!

Main types of media that we can review for your benefit:

Earned media – the publication or station likes what you have to say and grants an interview or story
Owned media – your company website, social media pages, LinkedIn account, really anything that you maintain as an organization
Contributed media – you have something to say, you (or me) writes it, we pitch it to appropriate outlets to see if it is picked up
Paid media – this essentially is advertising, you are paying for placement

If you would like more information, or would like to “get out there” please contact me for support and ideas.

509-795-0978 or jennifer@ferreroagency.com