Video Series on Public Relations, Watch Now

By Jennifer Ferrero, APR I’m often asked, what does a public relations professional do? In ┬áthis series of six short videos, I explain the role of a public relations practitioner, the process, and what to expect. View the video series to learn more about public...

Unload Your Marketing Company Until Plan Is Done

By Jennifer Ferrero, APR Warning: Until you have a clear public relations and communications plan in place, do not engage with a marketing company. Sure, they are fun…their office is cool looking and they have some neat ideas – but marketing companies are...

Becoming Accredited in Public Relations

By Jennifer Ferrero, APR A year ago, I started thinking about making a change in my business. Website development was becoming cumbersome, and I felt determined to re-invent my career into something of passion. With a 17-year background in client work focused on...