Unload Your Marketing Company Until Plan Is Done

By Jennifer Ferrero, APR Warning: Until you have a clear public relations and communications plan in place, do not engage with a marketing company. Sure, they are fun…their office is cool looking and they have some neat ideas – but marketing companies are...

The Tangible Side of PR

By Jennifer Ferrero, APR When people think of public relations, they often think of a relate-able busy-body type running around an event and whispering orders to event staff while juggling drinks and appetizers. Or, they think of a well-dressed person accepting two...

Becoming Accredited in Public Relations

By Jennifer Ferrero, APR A year ago, I started thinking about making a change in my business. Website development was becoming cumbersome, and I felt determined to re-invent my career into something of passion. With a 17-year background in client work focused on...