June Newsletter – Proactive vs. Reactive Public Relations

Click to view the June newsletter for tips on public relations for your business and how to build awareness, visibility, new business, and more. This month’s video topic is on planning messages, goals and objectives (1 minute video). Also, take a moment to think...

Unload Your Marketing Company Until Plan Is Done

By Jennifer Ferrero, APR Warning: Until you have a clear public relations and communications plan in place, do not engage with a marketing company. Sure, they are fun…their office is cool looking and they have some neat ideas – but marketing companies are...

Seeing the big picture in your business

By Jennifer Ferrero, APR As business owners, we are usually good at making or creating a product or service. Often it’s a passion that drives our work. But, because running a business is a complicated endeavor, where we all wear many hats in the business,...