October Newsletter: Your Public Persona

October Newsletter: Your Public Persona

Public relations is a deep field – but one area where we can all relate is public persona. Some may call it personal branding, and as individuals, we can have our own public persona – that is, how people view us and our skills, capabilities, thoughts and...
December Newsletter – Long list of appreciation!

December Newsletter – Long list of appreciation!

Big time appreciation for relationships in 2017! After 20 years in business in the greater Spokane area, I have met a lot of people. And…luckily since I’m in the PR business, knowing people is a great thing! In this newsletter, I reflect on the past year...

Unload Your Marketing Company Until Plan Is Done

By Jennifer Ferrero, APR Warning: Until you have a clear public relations and communications plan in place, do not engage with a marketing company. Sure, they are fun…their office is cool looking and they have some neat ideas – but marketing companies are...