Unload Your Marketing Company Until Plan Is Done

By Jennifer Ferrero, APR Warning: Until you have a clear public relations and communications plan in place, do not engage with a marketing company. Sure, they are fun…their office is cool looking and they have some neat ideas – but marketing companies are...

Seeing the big picture in your business

By Jennifer Ferrero, APR As business owners, we are usually good at making or creating a product or service. Often it’s a passion that drives our work. But, because running a business is a complicated endeavor, where we all wear many hats in the business,...