October Newsletter: Your Public Persona

October Newsletter: Your Public Persona

Public relations is a deep field – but one area where we can all relate is public persona. Some may call it personal branding, and as individuals, we can have our own public persona – that is, how people view us and our skills, capabilities, thoughts and...

Video Series on Public Relations, Watch Now

By Jennifer Ferrero, APR I’m often asked, what does a public relations professional do? In ┬áthis series of six short videos, I explain the role of a public relations practitioner, the process, and what to expect. View the video series to learn more about public...

Unload Your Marketing Company Until Plan Is Done

By Jennifer Ferrero, APR Warning: Until you have a clear public relations and communications plan in place, do not engage with a marketing company. Sure, they are fun…their office is cool looking and they have some neat ideas – but marketing companies are...