Understand the Marketplace Before Marketing

By Jennifer Ferrero, APR The campaign that flopped A few years back, when my company was more website and marketing focused, I was trying to market to Washington State manufacturing companies to sell them website services. I asked my team to create a fun mailer...

Unload Your Marketing Company Until Plan Is Done

By Jennifer Ferrero, APR Warning: Until you have a clear public relations and communications plan in place, do not engage with a marketing company. Sure, they are fun…their office is cool looking and they have some neat ideas – but marketing companies are...