October Newsletter: Your Public Persona

October Newsletter: Your Public Persona

Public relations is a deep field – but one area where we can all relate is public persona. Some may call it personal branding, and as individuals, we can have our own public persona – that is, how people view us and our skills, capabilities, thoughts and...

Unload Your Marketing Company Until Plan Is Done

By Jennifer Ferrero, APR Warning: Until you have a clear public relations and communications plan in place, do not engage with a marketing company. Sure, they are fun…their office is cool looking and they have some neat ideas – but marketing companies are...

The Tangible Side of PR

By Jennifer Ferrero, APR When people think of public relations, they often think of a relate-able busy-body type running around an event and whispering orders to event staff while juggling drinks and appetizers. Or, they think of a well-dressed person accepting two...