Unload Your Marketing Company Until Plan Is Done

By Jennifer Ferrero, APR Warning: Until you have a clear public relations and communications plan in place, do not engage with a marketing company. Sure, they are fun…their office is cool looking and they have some neat ideas – but marketing companies are...

Getting Started with Public Relations

How do you know when you are ready to hire a PR professional? By Jennifer Ferrero, APR As a public relations consultant, my job comes before any marketing concepts of advertisements have been created. In working with you as a client, we focus on determine who we are...