October Newsletter: Your Public Persona

October Newsletter: Your Public Persona

Public relations is a deep field – but one area where we can all relate is public persona. Some may call it personal branding, and as individuals, we can have our own public persona – that is, how people view us and our skills, capabilities, thoughts and...
Client testifies to effectiveness of email marketing

Client testifies to effectiveness of email marketing

Email Marketing Testimonial from O’Doherty’s Irish Pub Spokane Valley, WA By: Jennifer Ferrero, APR Switch Up Consulting client, Renee Best and I have known each other for many years. When I was co-owner of my first website firm, in the early 2000s, she...

Video Series on Public Relations, Watch Now

By Jennifer Ferrero, APR I’m often asked, what does a public relations professional do? In ┬áthis series of six short videos, I explain the role of a public relations practitioner, the process, and what to expect. View the video series to learn more about public...

The Tangible Side of PR

By Jennifer Ferrero, APR When people think of public relations, they often think of a relate-able busy-body type running around an event and whispering orders to event staff while juggling drinks and appetizers. Or, they think of a well-dressed person accepting two...

Seeing the big picture in your business

By Jennifer Ferrero, APR As business owners, we are usually good at making or creating a product or service. Often it’s a passion that drives our work. But, because running a business is a complicated endeavor, where we all wear many hats in the business,...