Reaching New Audiences (Publics)
“I have all of the customers that I can handle,” said no one ever.
Let’s face it, we are all looking to reach more people in our businesses all of the time. If you had the brand recognition and reputation of amazon.com, it would be easy. After all, everyone shops on amazon, right?
But for the rest of us, we have to work it a little bit.
Understanding who “they” are
Before finding new customers, patients, supporters, etc… we have to know who we are doing business with now. Switch Up Consulting can help you figure out your current publics, and their demographics. Next we can determine how to reach the next group of publics. Important things that are considered in this process:
- Age, location, general demographics
- Purchasing habits
- How people wish to be reached (and how not to reach out to certain publics)
- When to roll-out a targeted marketing plan to identified groups
- How to measure effectiveness of reaching new publics