Plan for Growth Using PR Strategy

The is an old adage – “Those who don’t understand history are doomed to repeat it.” In public relations, a similar thought could be, “Those that don’t understand and plan for their business communications are doomed to communicate poorly, and have more issues than those that do.”

When strategic PR is useful:

  • When you have employees that need to understand expectations, rules, and the direction of the company
  • When there are customers who know of one product or service that you offer, but not the other 10
  • When you are uncertain of the market landscape, or your competitors
  • When you don’t understand the demographics of who you are serving and how to best reach them
  • When you need to build awareness or solve a problem, but don’t know where to start

Many people are great at running companies, but not everyone understands how to develop clear and concise communication. That’s when you hire Switch Up Consulting, and Jennifer Ferrero, APR.