Starting in fall 2019, I began work on developing consistency in the presentation of website events and newsletters. In addition, I prepare and send out twice weekly eblasts that advertise programs for the organization.
Inconsistency in the use of branded colors and font styles. Use of red font to emphasize points, not recommended. Inconsistency in the use of images and layouts per each issue.
Changes included using consistent font styles and colors that we initially issued by the graphic designer. Use of consistent sections within each issue. Consistent use of how to register and obtain more information.