Author Larry Larison for the book, “Build a Better Business”

Public Relations Project, Publicity

Larry Larison is a local businessman who wrote a book about his learnings from his career in running and selling a successful business, Columbia Paint and Coatings. He hired Switch Up Consulting, by way of his ad agency BHW1, to develop a publicity plan, and to publicize the book through regional media.

Research was done in the discovery process to determine what else had been published about this author, in the past. Additionally, research was conducted on regional book sales, and opportunities. A strategic plan was developed in order to support tactical efforts in a consistent fashion.

Implemented tactics for promotion included:

  • Development and submission of a press release
  • Coverage in the Spokane Journal of Business
  • Interview with Ryan McNeice on Business Talks Online, a podcast network
  • In process is a book signing, and community event appearances

Ready to get started?



Presentations/training an added service

Professional Presentations  Giving speeches, facilitating meetings and focus groups, and conducting training have always been a part of my career. This year, I've been able to spend even more time on these passion projects - it's been a kick!  Here's a fun sizzle reel...

read more

April/May Newsletter

 April/May Newsletter - Fresh New View  Greetings! Do you ever get an itch to try something new? I have, and I am excited to announce it in this newsletter. As many of you know, I have been a business owner, net-worker, and leader in the Spokane area for over 20...

read more

February Newsletter: Editorial Planning, so easy

Editorial Planning - Make it easy on yourself You know that you should be regularly communicating with your customers, but it seems like so much work.  It doesn't have to be.  With a bit of planning, and the development of an editorial plan, regular communications can...

read more

December newsletter: With Appreciation

At the close of 2018, please see the December 2018 newsletter to clients. Click to view the newsletter. Text:  Season's greetings to you and yours! Today I am offering a sincere thank you for all businesses and organizations who trusted me with their...

read more

November newsletter: How to speak to an angry crowd

Greetings! You are asked to give a speech to a group where you have to take a position on a topic. Perhaps you know that not everyone in the group will be in agreement. There could be some hostility, or perhaps an emotional reaction from the audience. How do you work...

read more

October Newsletter: Your Public Persona

Public relations is a deep field - but one area where we can all relate is public persona. Some may call it personal branding, and as individuals, we can have our own public persona - that is, how people view us and our skills, capabilities, thoughts and actions. A...

read more