Intelligent Balance Spinal Care

Dr. Kim Shiplet White, a upper cervical chiropractor in Liberty Lake, is a pro-active business owner. She is working hard to build her business and is always improving services and communication with patients. The challenge? The community is flush with chiropractors, so there is a lot of competition. She is working with Switch Up Consulting in an ongoing agreement for public relations services to increase awareness and understanding with her patients and the community about her practice.

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Blog

Presentations/training an added service

Professional Presentations  Giving speeches, facilitating meetings and focus groups, and conducting training have always been a part of my career. This year, I've been able to spend even more time on these passion projects - it's been a kick!  Here's a fun sizzle reel...

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April/May Newsletter

 April/May Newsletter - Fresh New View  Greetings! Do you ever get an itch to try something new? I have, and I am excited to announce it in this newsletter. As many of you know, I have been a business owner, net-worker, and leader in the Spokane area for over 20...

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February Newsletter: Editorial Planning, so easy

Editorial Planning - Make it easy on yourself You know that you should be regularly communicating with your customers, but it seems like so much work.  It doesn't have to be.  With a bit of planning, and the development of an editorial plan, regular communications can...

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December newsletter: With Appreciation

At the close of 2018, please see the December 2018 newsletter to clients. Click to view the newsletter. Text:  Season's greetings to you and yours! Today I am offering a sincere thank you for all businesses and organizations who trusted me with their...

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November newsletter: How to speak to an angry crowd

Greetings! You are asked to give a speech to a group where you have to take a position on a topic. Perhaps you know that not everyone in the group will be in agreement. There could be some hostility, or perhaps an emotional reaction from the audience. How do you work...

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October Newsletter: Your Public Persona

Public relations is a deep field - but one area where we can all relate is public persona. Some may call it personal branding, and as individuals, we can have our own public persona - that is, how people view us and our skills, capabilities, thoughts and actions. A...

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