Welcome to Ferrero Agency
Trade Publication Writing & Content Marketing Services
30 years of professional writing
What is a trade publication writer?
Trade publications are written or online magazines that publish insights and tips, featuring subject matter experts, to help build and inform specific industries. I write for these publications. If you are contacted as an interview subject for an article, it is called "earned media" and it is an opportunity for you to market your business.
What is content marketing?
Content marketing is the practice of creating and distributing content to engage with customers and prospects.
It helps you convert prospects into customers while fostering long-term engagement with them.
Why market your business using content?
Feature stories and business-related content help build awareness and communicate information about businesses, their offerings, and the human factors that make businesses appealing.
This published work enables your business to engage with prospects and customers, ultimately driving growth.
Special expertise
Ferrero Agency has special expertise in writing about manufacturing, aerospace, helicopters, space, rotorcraft, and agriculture. But I can cover just about any industry.
Hire me to write for your business, magazine, or trade publication!
Public relations is another area of special expertise and can include press releases, media pitches, supporting media campaigns, and finding earned media opportunities.
Hi, I'm Jennifer Ferrero
I'm a writer and content marketer.
I write and edit feature stories, blog posts, newsletters, social posts, website copy, press releases, advertising copy, scripts, and much more. If you need writing for a business application, I can help. I also market conferences and events.
-BA Communications, Boise State University
-Nationally Accredited in Public Relations (APR, December 2027)
-Distinguished Toastmaster (DTM)
-Professional B-to-B writer for 25+ years
-Solution Provider, Constant Contact
-Proficient in WordPress, Constant Contact, HubSpot, MailChimp, and other publishing software
Recent Work Preview
These are the most recent projects by Ferrero Agency. See all recent content marketing work under Portfolio or Articles in the main navigation. View all published feature articles.
Marketing project: Marvel Manufacturing - strategic marketing plan, newsletter editorial plan, website content and consulting, newsletter and social media set-up and measurement.
What is the ROI of content marketing?
• Improved SEO on your website
• Improved awareness of your business, services, and how to contact you
• Engagement with your webinars, events, and podcasts
• Demonstrated industry expertise
•Proof of concept to your prospects
•Direct sales
•Engaging prospects in your sales funnel
Where would I find examples of content marketing?
• In website copy
• In a website blog
• In a company newsletter
• On the company’s social media channels
• In company videos
• In a company news section
• In earned media
• In trade show materials
• In trade publications
How does content marketing look?
• Homepage content that is directed to your targets
• Current blog posts on a variety of industry topics
• Current media and news section of the website, including re-posting of earned media
• A monthly newsletter segmented into different audience groups and your goals with them
• Press releases that announce your new products and services to the media