What is a trade publication writer?

Trade publications are printed or online magazines that publish insights and tips, featuring subject matter experts, to help connect and inform specific industries. I write for trade publications. If you are contacted as an interview subject for an article, it is called "earned media" and it is an opportunity for you to market your business.

What is content marketing?

Content marketing is the practice of creating and distributing content to engage with customers and prospects.

It helps you convert prospects into customers while fostering long-term engagement with them. 

Why market your business using content? 

Feature stories and business-related content help build awareness and communicate information about businesses, their offerings, and the human factors that make businesses appealing.

This published work enables your business to engage with prospects and customers, ultimately driving growth.

Special expertise
Ferrero Agency has special expertise in writing about manufacturing, aerospace, helicopters, space, rotorcraft, and agriculture. But I can cover just about any industry.

Hire me to write for your business, magazine, or trade publication!

Public relations is another area of special expertise and can include press releases, media pitches, supporting media campaigns, and finding earned media opportunities.