Welcome to Ferrero Agency (formerly Switch Up Consulting)
We provide communication, copy writing, editing, and public relations services to media publications and companies.
If you need clarity and organization in your communication, you need Ferrero Agency.
Recent Posts
April/May NewsletterIn BlogMay 16, 2019
March Newsletter: Is your company at risk?In BlogMarch 4, 2019All organizations are at risk for crisis at one point or another. Planning ahead and understanding your risk from a communication perspective is advisable. […]
February Newsletter: Editorial Planning, so easyIn BlogFebruary 12, 2019
January Newsletter: Do customer complaints cause you to freak out?In BlogJanuary 3, 2019
December newsletter: With AppreciationIn BlogDecember 28, 2018
Why PR Services
All businesses and organizations can benefit from improved communication and awareness. These services preface company marketing tactics and yield higher results when implemented first!
Public relations & communication consulting services
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Improve communication with customers and employees
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Understand competition in your industry and growth trends
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Build brand awareness
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Know your message and tell your story
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Communicate consistently and measure success
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Create results-oriented campaigns
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Reach out to the media with your story or clarify your story
Rapid improvements at a reasonable price
Jennifer Ferrero, APR, ALB, ACB
Public Relations Consultant/Contractor
Résumé Highlights
Boise State University, BA in Communications,1997
Public relations professional offering strategic and tactical planning, implementation, and evaluation
Professional writer, editor, interviewer, communication specialist, public speaker, trainer, publisher, publicist
Entrepreneur of two website and marketing firms, magazine publisher
APR Certified, National accreditation in public relations from the Public Relations Society of America
Past-president, Public Relations Society of America (PRSA), Spokane Chapter
Toastmasters Area Director and former VP of Public Relations, Toastmasters #399
Advanced Leader Bronze (ALB) and Advanced Communicator Bronze (ACB) Toastmasters International
Constant Contact Solution Provider, certified
Building Awareness & Engagement!
Most businesses contact me to help build awareness and engagement with a product, service or special campaign. All projects start with research, and conclude with evaluation of implemented tactics. That way, all projects offer success measurement!
Portfolio
Get into the media & build awareness
Get out of the media & a crisis situation
Plan for growth and better results using PR strategy
Find out what people think & change behaviors
Reach new audiences (publics)
Deal with communication issues
